Brand

FILA

FILA is a world-famous sportswear brand founded in 1911 by the Fila brothers in Italy. In 1973, Japanese designer Inobu designed the "F-box" trademark of FILA, red and blue represented the sunshine and ocean of Mediterranean. The F letter is very creative, using beautiful and full of geometric patterns, with a strong artistic beauty, which coincides with the long-standing artistic atmosphere of Italy. FILA entered the tennis world with a straight-striped cotton shirt, breaking the stereotypes of the 70s all-white tennis uniform. With the FILA spokesperson of the 1970s, former world champion Swedish star Bjorn Borg, the brilliant champion on the field, FILA's straight design and the classic red, blue and white logos have been deeply imprinted in the world. FILA demonstrates the artistic thinking of sports with its perfect design and elegant lines. Exquisite craftsmanship and unique fabrics represent the brand's fashion paradigm, highlighting FILA's positive attitude towards life and elegant sports art.

Reebok

In 1895 Joseph William Foster at the age of 14 started work in his bedroom above his father's sweetshop in Bolton, England, and designed some of the earliest spiked running shoes. In 1958 in Bolton, two of the founder's grandsons, Joe and Jeff Foster, formed a company "Reebok" as inspired by a type of African antelope. Now Reebok is an American fitness footwear and clothing leading brand and devotes in revolutionary of sport product design and manufacture.

Eddie Bauer

Eddie Bauer is a well-known American outdoor sports and casual apparel brand, founded in 1920. It is renowned for its high-quality, durable, and functional outdoor gear. The brand’s founder, Mr. Eddie Bauer, was an avid adventurer and outdoor enthusiast. He invented the patented Quilted Down Jacket, pioneering the development of insulated outerwear and establishing the brand’s foundation of innovation and craftsmanship.

The official launch is scheduled for Q3 of 2025.

Page updated

Google Sites

Report abuse